We Shape Brands

Agency: FIR NW
Project: Recruitment promo for FIR NW
Posters and Screen Sliders

Creative Director: Doug Lowell
Art Directors: Laura McCracken and Charles Xiong
Copywriter: Christian Ramos-Kearney

Role: concept \ design \ illustration \ layout

We understand that students admire innovative and cultural brands; what they don’t realize, however, is that creative agencies are the minds behind the brands they have longed to work for.

For this campaign, we sought to capture students attention by using the ads they already know. Our message is simple. if students want to develop iconic brands, they must work in a creative agency. FIR NW gives students the experience they need to jumpstart their advertising careers.